Do you ever wonder what marketing will be like in the future? Will Mars, UFOs, aliens, robots, and the Mayan calendar be relevant?
When you sit down and think about content marketing, it can be delivered in one of three methods: audio, video, and copy. The difference is in the quality and efficiency of the content. Is the target audience being reached? Is it aesthetically pleasing? Is the sound crystal clear? How much growth is left for technology in the world of internet marketing? Has the internet flat-lined in that regard?
Social media marketing itself is not rocket science. There are basic networking principles that have to be applied. The marketer simply has to do more marketing than selling. Yes, the goal is to make sales. But the customers don't want to be sold to. They want to feel like they are choosing to buy. It is actually quite easy to forget these fundamentals.
Every other new social networking site is practically the same. The interface may be different along with the style. Themes may vary and each platform has their own unique culture. But ultimately it all seems to be information through words, video, audio, and images. The engagement factor varies on each site
Forum marketing, article marketing, and video marketing are more specific in their social styles. But the ABC rules apply. ABC means Always Be Cool. This does not mean to wear a leather jacket, smoke a Cuban cigar, and ride your Harley with a pretty lady holding on to you. Although, that is very cool. It just means to be you. Do not force your product, service, or company onto people's computer screen. ABC means to be sociable and friendly. Bring value to your audience. That is how your audience grows. Strive to stand above the rest by being interactive. Find different ways to entertain, educate, inform, and empower.
Do not worry about catching the next wave. With that said, you should try to make a conscience effort to stay up to date with the most current changes and advancements in technology and your field. You can do this while building your list, cultivating relationships, and improving the quality of your products, services, and brand. Remember the old saying, "If you build it, they will come." Just make sure you build it with a strong foundation. You should not be wasteful of your concentration when building your business. The saying, "Slow and steady wins the race" is very relevant to building your business online. Just take it one step at a time and you will be fine.
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